Your privacy matters to us. This Policy explains exactly what personal data 77fe collects, why we collect it, how it is used and stored, and the rights you hold over your own information.
Last Updated: 1 January 2026The six most important facts about how 77fe handles your data — plain English, no legal jargon.
Six core commitments that underpin our approach to data protection and user privacy across Pakistan.
All personal data held by 77fe — including your CNIC details, contact information and payment records — is stored using industry-standard encryption protocols. Data in transit between your device and our servers is protected via TLS/SSL at all times.
Access to your personal data within the 77fe organisation is limited strictly to personnel who require it to perform their job functions. All such personnel are bound by confidentiality obligations and undergo regular data-handling training.
77fe does not sell, rent, lease or otherwise commercially exploit your personal data to any third party. Full stop. Your data exists to support your account and keep you safe — nothing else.
We only retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Once the retention period expires, data is securely deleted or anonymised.
Given that most users in Pakistan access 77fe via mobile, we apply mobile-specific data minimisation practices. We request only the device permissions genuinely required and never access contacts, camera or microphone without explicit user consent.
KYC documents — such as your CNIC or passport — are used solely for identity verification purposes. They are stored on secure servers, accessible only to authorised verification personnel, and are never shared with third parties except as required by law or regulation.
This Privacy Policy ("Policy") sets out the basis on which 77fe ("we", "us", "our", or "the Platform"), accessible at 77fe.cam, collects, processes, stores, shares and protects the personal data of users ("you", "your") who access or use our services. 77fe is an online betting and gaming information platform serving adult users across Pakistan, including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar.
We are committed to handling your personal data responsibly, transparently and in accordance with applicable data protection laws and the principles of data minimisation, purpose limitation and storage limitation. By using the Platform, you acknowledge that you have read and understood this Policy and consent to the collection and use of your data as described herein.
The following definitions apply throughout this Policy:
77fe collects Personal Data through several channels, depending on how you interact with the Platform. The categories of data we may collect include:
| Category | Examples | Collection Method |
|---|---|---|
| Registration Data | Full name, date of birth, email address, phone number, city of residence (e.g., Karachi, Lahore) | Provided by you at sign-up |
| Identity Verification (KYC) | CNIC number, passport copy, proof of address, selfie or video verification | Provided by you during KYC |
| Financial Data | Deposit/withdrawal history, transaction amounts in PKR, payment method references | Generated through your Platform activity |
| Technical Data | IP address, device type, browser, operating system, session duration, pages visited | Collected automatically via server logs and cookies |
| Behavioural Data | Betting patterns, game preferences, session frequency, responsible gambling tool usage | Generated through your Platform activity |
| Communications Data | Support tickets, live chat transcripts, email correspondence, survey responses | Provided by you when contacting us |
| Marketing Preferences | Opt-in/out status, preferred communication channel, promotional interaction history | Provided by you or inferred from activity |
We do not knowingly collect Sensitive Data beyond what is strictly required for regulatory compliance — for example, certain KYC processes may require processing of biometric data where mandated by the applicable licensing authority. Where Sensitive Data is processed, we apply additional safeguards and seek explicit consent where required by law.
77fe processes your Personal Data on one or more of the following legal bases, depending on the specific processing activity:
77fe uses the Personal Data we collect for the following purposes:
We will not use your Personal Data for any purpose that is materially incompatible with the purposes listed above without obtaining your prior consent or establishing a new lawful basis for processing.
77fe does not sell, rent or trade your Personal Data. We may, however, share your data with carefully selected third parties in the following circumstances:
77fe uses cookies and similar tracking technologies to operate and improve the Platform, maintain your session, remember your preferences and understand how users interact with our content. The categories of cookies we use are as follows:
You may configure your browser settings to block or delete cookies at any time. Please note that disabling strictly necessary cookies may affect your ability to log in or use core Platform features. Your cookie preferences can also be managed through the consent panel accessible from the Platform's footer.
77fe retains your Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. The following general retention periods apply:
| Data Category | Retention Period | Rationale |
|---|---|---|
| Account & Registration Data | Duration of account + 5 years post-closure | Legal and regulatory obligation |
| KYC / Identity Documents | 5 years post account closure or last transaction | AML regulatory requirement |
| Financial Transaction Records | 5–7 years post transaction | Financial regulation & audit |
| Customer Support Records | 3 years from last interaction | Dispute resolution & service quality |
| Marketing Preferences | Until opt-out or account closure | Consent management |
| Technical / Log Data | Up to 12 months | Security monitoring & fraud detection |
| Self-Exclusion Records | Minimum 7 years | Responsible gambling compliance |
Upon expiry of the applicable retention period, your Personal Data will be securely deleted or irreversibly anonymised so that it can no longer be linked to you. Where deletion is not immediately possible due to technical or regulatory constraints, we will isolate the data from further processing until deletion is feasible.
77fe implements a comprehensive range of technical and organisational security measures to protect your Personal Data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include:
Notwithstanding these measures, no data transmission over the internet or electronic storage system is completely secure. While we strive to protect your Personal Data, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for notifying us immediately if you suspect any unauthorised access to your account.
Subject to applicable law, you hold the following rights in relation to your Personal Data held by 77fe. To exercise any of these rights, please contact us using the details in Section 14.
You may request a copy of the Personal Data we hold about you, along with information about how it is used and with whom it is shared.
If any Personal Data we hold about you is inaccurate or incomplete, you may request that it be corrected or updated at any time.
You may request deletion of your Personal Data where it is no longer necessary for the purpose it was collected, subject to our legal retention obligations.
You may request that we restrict the processing of your data in certain circumstances — for example, while a dispute over its accuracy is being resolved.
Where processing is based on consent or contract, you may request a copy of your data in a structured, commonly used, machine-readable format.
You may object to processing carried out on the basis of legitimate interests, including profiling for marketing purposes. We will cease processing unless we can demonstrate compelling legitimate grounds.
We will respond to all valid rights requests within 30 days of receipt. In complex cases, this period may be extended by a further two months, in which case we will notify you within the initial 30-day period and explain the reason for the delay. We reserve the right to verify your identity before processing any rights request.
The Platform is strictly intended for adults aged 18 or over — or the higher minimum age required by the operator or applicable license jurisdiction. 77fe does not knowingly collect or process Personal Data relating to individuals under the applicable minimum age.
If we become aware that Personal Data has been collected from or in relation to a minor, we will take immediate steps to delete that data and close any associated account. If you are a parent or guardian and believe that a minor has provided us with their Personal Data or has accessed the Platform, please contact us immediately at [email protected] so that we can take appropriate action.
We strongly encourage parents and guardians in Pakistan to make use of parental control software and to speak openly with children about the risks associated with online gambling. The 77fe Platform is not suitable for anyone under the minimum eligible age, under any circumstances.
77fe operates internationally and your Personal Data may be transferred to, stored in, or processed in countries outside your country of residence, including countries that may not offer the same level of data protection as your home jurisdiction.
Where such transfers occur, 77fe takes appropriate safeguards to ensure that your data remains protected to an equivalent standard, including:
By using the Platform and providing us with your Personal Data, you acknowledge that your data may be processed in jurisdictions outside Pakistan. We are committed to ensuring that any such processing meets the standards set out in this Policy.
77fe reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law or Platform features. When we make material changes to this Policy, we will notify you by updating the "Last Updated" date at the top of this page and, where practicable, by sending a notification to your registered email address.
We encourage you to review this Policy periodically to stay informed about how we are protecting your data. Your continued use of the Platform following the publication of any revised version of this Policy constitutes your acceptance of those changes. If you do not agree with any changes, you should cease using the Platform and may request account closure in accordance with our Terms & Conditions.
If you have any questions, concerns or complaints about this Privacy Policy or about the way 77fe processes your Personal Data, or if you wish to exercise any of your data rights, please contact our Data Protection team using the details below. All correspondence must be submitted in English.
Data Protection Contact
Response Language
English (Urdu available on request)
Response Time
Within 30 days of receipt
Help Centre
Visit our FAQ page for quick answers
If you are not satisfied with our response to a privacy concern, you may have the right to lodge a complaint with the relevant data protection supervisory authority in the jurisdiction under which 77fe is licensed. Details of the applicable supervisory authority will be provided upon request.
Have questions about your data or want to know more about how 77fe works? Our FAQ has answers — or head back to the homepage to explore everything we offer.